Oddly, Hypocrisy Rooted in High Morals

Morally upstanding people are the do-gooders of society, right? Actually, a new study finds that a sense of moral superiority can lead to unethical acts, such as cheating. In fact, some of the best do-gooders can become the worst cheats.

Stop us if this sounds familiar.

When asked to describe themselves, most people typically will rattle off a list of physical features and activities (for example, "I do yoga" or "I'm a paralegal"). But some people have what scientists call a moral identity, in which the answer to the question would include phrases like "I am honest" and "I am a caring person."

Past research has suggested that people who describe themselves with words such as honest and generous are also more likely to engage in volunteer work and other socially responsible acts.

But often in life, the line between right and wrong becomes blurry, particularly when it comes to cheating on a test or in the workplace. For example, somebody could rationalize cheating on a test as a way of achieving their dream of becoming a doctor and helping people.

In the new study, detailed in the November issue of the Journal of Applied Psychology, researchers find that when this line between right and wrong is ambiguous among people who think of themselves as having high moral standards, the do-gooders can become the worst of cheaters.

The results recall the seeming disconnect between the words and actions of folks like televangelist and fraud convict Jim Bakker or admitted meth-buyer Ted Haggard, former president of the National Evangelical Association, an umbrella group representing some 45,000 churches.

"The principle we uncovered is that when faced with a moral decision, those with a strong moral identity choose their fate (for good or for bad) and then the moral identity drives them to pursue that fate to the extreme," said researcher Scott Reynolds of the University of Washington Business School in Seattle. "So it makes sense that this principle would help explain what makes the greatest of saints and the foulest of hypocrites."

credit: Yahoo news